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Workflow
Plug AI video into a real production workflow
A practical structure for prompts, asset prep, version review, and delivery in team-based production.
March 18, 20268 min readSeedance Team
Define the output before choosing the model
In marketing teams, the goal is not a single great clip. It is repeatable, testable output that can scale.
Start from channel requirements and delivery rhythm, then select tools that match that reality.
- Confirm format: 16:9, 9:16, or 1:1.
- Decide volume: 3-5 variants per concept or a longer series.
- Define success by business metrics, not taste.
Asset prep drives consistency
Most team friction comes from inconsistent assets as files move between people.
A shared asset spec improves identity retention and visual stability.
- Standardize the hero frame for characters or products.
- Track asset versions with short notes and intent.
- Attach a clear shot intent to each clip.
Version control speeds decisions
Do not choose variants by gut feel. Use simple naming and comparison rules.
Make it easy for marketing, design, and media buyers to review.
- Use a shared naming format: {date}-{theme}-{shot}-{v}.
- Change one variable at a time.
- Capture what worked for reuse.